John Farnam on Gun Retailing
April 7th, 2007 by Syd
2 Apr 07
My friends with big gun retailer in Oklahoma City, OK tell me that the one gun they sell more of than any other, week in and week out, is the S&W642 Snubby 38Spl revolver!
Many want to “go armed,” and they think a five-shot snubby in a pocket provides what they need. The Taurus equivalent, which is perfectly serviceable, is ten percent less expensive but has thus far failed to catch on. Most customers specifically ask for the S&W.
Most purchase the 135gr Speer Gold dot round to carry in their new snubby.
G19/23 is in second place, but the S&W M&P is coming on strong. Many consider it on par with the Glock.
XDs sell well also, but are hard to get. Supply is sporadic.
Scant demand so far for G37/38s. 45GAP is still an unknown caliber to many.
Slight demand for pistols chambered for 357SIG, but well behind 40S&W, 9mm, and 45ACP. This, in spite of the fact that the Oklahoma State Patrol carries the SIG 226 in 357SIG caliber.
The new Taurus 1911 sells extremely well. It has nice features, and the price is hard to beat! It currently outsells all other 1911s!
223 ammunition, in just about any format, is increasingly hard to get. Most pistol calibers, 9mm, 40S&W, 45ACP are still in good supply.
The election season has, as always, spurred sales of guns, ammunition, and accouterments. It’s a good time to be a gun retailer!
/John